Thanks For All The Magic, Magic Wand!

There’s an argument to be made that the very existence of Good Vibrations — maybe even the whole women’s sex toy revolution — comes down to one iconic item.


It’s not the Rabbit Pearl, though that cute-cute-cute sex toy already had legions of fans before Sex & The City made it even more famous. It’s not even the pastel rocketship-shaped Smoothie, of which several jillion had been sold before I got to Good Vibrations in 1990 — and I sold another jillion myself after I arrived. No, it’s the Magic Wand — that unlikely-looking item that even today surprises people who have heard of it but never seen a picture of it, ask for it by name, and find that the world’s best vibrator bears no resemblance to whatever they thought a sex toy looked like.

In the Magic Wand, form follows function. It needs a powerful motor, a handle to grasp, a sizable head so that one can aim it (sure, you can massage your back with it, but please don’t fail to place it where your nerve endings will really appreciate the buzz: on or around the clitoris, corona of the penis, or whatever you call that part). It has all those necessary things in fabulous proportion, plus a cord to make sure that motor gets all the juice it needs. When new customers look at the Magic Wand with wide eyes, I know they’ve bought into the unsaid but pervasive social notion that masturbation = sex while alone, and sex = intercourse, and they’re supposed to put that thing where? I am always happy to debunk this, partly because, while I love vaginas every bit as much as the next person, to lionize them while ignoring the clitoris is simply poor sex education; and also because I know that when a Magic Wand goes home with a new Wand-owner, beautiful music will happen and a long-term relationship is likely to be born.

That’s why our — Good Vibrations’, I mean — longest-term relationship is with the Magic Wand. And the love affair goes back even farther. In 1973 Betty Dodson was already a famous figure within feminism, making sure that women’s sexuality and pleasure was not lost to all the other rallying points of the early Second Wave. Betty swore by the Magic Wand (and still does) — she wrote about it, drew fine-art pictures of women using it, recommended it in her Bodysex workshops. The very first woman-owned shop in the US, Eve’s Garden, opened in New York a year later; the story goes that its founder, Betty’s friend Dell Williams, had gone to Macy’s and asked to buy a Magic Wand, only to have the clerk helping her ask, smirking, “Whattaya gonna do with this?” Sexually harassed in the small appliance aisle! Dell opened a place where no other woman would have to contend with such nonsense when they were ready to fall in love with their own Magic Wand.

Joani Blank, founder of Good Vibrations

A few years later, Good Vibrations’ founder Joani Blank had written and published her first book, Good Vibrations (its little-known subtitle is “Being a Treatise on the Use of Machines in the Indolent Indulgence of Erotic Pleasure-Seeking Together with Important Hints on the Acquisition, Care, and Utilization of Said Machines and Much More about the Art and Science of Buzzing Off,” and she wrote it in calligraphy — it was the 1970s). After founding Down There Press in 1975, she created the Good Vibrations store in 1977 — and of the few products she felt were of sufficiently good quality to carry, the Magic Wand held pride of place. Before she got a distribution deal she could count on, word has it that she would make periodic trips to SF’s Japantown and return laden with boxed Magic Wands — the Cadillac of vibrators!

One of Joani’s early staffers was Susie Bright. She recently wrote up her recollections of those days in an essay in the fabulous Feminist Porn Book:

By the time the 1980’s arrived, I was creating lesbian erotica every day with a talented band of art radicals at our all-dyke office above a Chinese take-out restaurant in the Castro. I worked at a day job in a closet-sized feminist sex toy shop, the original Good Vibrations founded by Joani Blank. It was the only place of its kind. Our great inventory disadvantage was that hardly anyone in the “erotic” world made anything of interest for women.

My vibrator shop colleagues and I talked about “someday” publishing a book of erotic short stories by women — it had never been done. I saw only a few customers per day, and in between talking about the miracle of the Magic Wand vibrator, we talked about how no one seemed to believe that women had erotic, aesthetic interests of their own.

Susie later turned that idea about erotica into the game-changing Herotica franchise, and I like to think a large proportion of it was powered by Magic Wand — I know my stories were.

My own history with vibrators makes me uniquely qualified to curate Good Vibrations’ Antique Vibrator Museum; the same year Betty Dodson was making a splash in New York City, she was written up in Mademoiselle (I think it was); when I read the article about the lady who talked about vibrators, I promptly went down to the hall closet and snagged the one that was languishing there unused. It was no Magic Wand — a Powersage Swedish massager from the 1940s, it was an antique even then. Loud as a helicopter landing on the roof, it made the old black and white TV roll when I turned it on, but it did help make this Oregon country gal orgasmic! Later one of my grad student friends gifted me with an even older vibrator, circa 1915 (it was much quieter), but it wasn’t until I moved to San Francisco and visited Good Vibrations that my own lifelong love affair with the Magic Wand was launched.

Now the original Magic Wand has been repackaged (and we’re no longer calling it the Hitachi, because these days “Hitachi” means “TV,” “rice cooker,” “earth mover,” “satellite” — you see, the term is no longer specific enough!). And many other companies have sold knock-off versions over the last few years. But the Magic Wand is still the original item that launched Dodson’s pro-masturbation career, the women’s sex shop revolution (including our very own Good Vibrations), and a million zillion orgasms!

And on this day, May 1st, the opening day of International Masturbation Month, may I just say: May our old friend the Magic Wand be responsible for zillions orgasms more, for many many years to come!

Dr. Carol Queen

Carol Queen has a PhD in sexology; she calls herself a "cultural sexologist" because her earlier academic degree is in sociology: while she addresses individual issues and couple's sexual concerns, her overarching interest is in cultural issues (gender, shame, access to education, etc.). Queen has worked at Good Vibrations, the woman-founded sexuality company based in San Francisco that turned 35 years old in 2012, since 1990. Her current position is Staff Sexologist and Good Vibrations Historian; her roles include representing the company to the press and the public; overseeing educational programming for staff and others; and scripting/hosting a line of sex education videos, the Pleasure-Ed series, for GV’s sister company Good Releasing. She also curates the company's Antique Vibrator Museum. She is also the founding director of the Center for Sex & Culture, a non-profit sex ed and arts center San Francisco, and is a frequent lecturer at colleges, universities, and community-based organizations. Her dozen books include a Lambda Literary Award winner, PoMoSexuals, and Real Live Nude Girl: Chronicles of Sex-Positive Culture, which are used as texts in some college classes. She blogs at the Good Vibes Magazine and at SFGate's City Brights bloggers page and contributes to the Boston Dig. For more about her at

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2 Responses

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  2. says:

    Yelp! I will get a magic wand for my chick on her next birthday!