skin dye for the labia?

I find out about all sorts of interesting and strange sex products. Until now, the oral sex snorkel was at the top of my list. But now there’s a new one.

There are plenty of products out there that prey on body insecurities, especially when it comes to sex. We have pumps that claim to make penises larger, we have labiaplasty to get rid of sexually sensitive skin in order to make the vulva look tidy, and we have all sorts of colognes, perfumes, hair dyes, makeup, and such to make ourselves look younger and, presumably, more sexually appealing.

But now there’s one that takes it a step further. My New Pink Button is a temporary skin dye designed to make the labia more even in tone and pinker. It comes in 4 colors (Marilyn, Bettie, Ginger and Audry) so you can get the right shade of pink. I can only guess that they mean “Audrey” .

It usually takes a lot to weird me out, but I have to admit that this one did it. Do we really need to make women feel insecure about the color of their labia? Do we really need to create one more way to judge bodies and rate sexual attractiveness? And do we really need yet another way to reinforce this idea that the only thing that’s sexy is someone 18-21 years old?

It’s time for us to let go of this idea. It’s not doing us any good, although it’s a great way for manufacturers to make money. And it’s not all that sex-positive to say that the only way that people can be sexually desirable is to look as young as possible. The fact is that bodies change over time. As long as we continue to believe that those shifts are bad, as long as we continue to promote the notion that we have to look the same at 50 as we did at 20, we’re going to keep reinforcing the same body-negativity and sex-negativity that have been plaguing us for so long. And in my opinion, this product does exactly that.

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Dr. Charlie Glickman

Charlie Glickman is the Education Program Manager at Good Vibrations. He also writes, blogs, teaches workshops and university courses, presents at conferences, and trains sexuality educators. He’s certified by the American Association of Sexuality Educators, Counselors, and Therapists, and loves geeking out about sex, relationships, sex-positivity, love and shame, communities of erotic affiliation, and sexual practices and techniques of all varieties. Follow him online, on Twitter at @charlieglickman, or on Facebook.

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