Inside the Quickies: Filmmaker Interview with Erika Lust

An interview with Erika Lust from “I Fucking Love IKEA”

Good Vibrations is proud to present the 2013 QUICKIES Erotic Short Film Competition on Friday, December 6th at the Castro Theater.

Get tickets and more information at We interviewed the director finalists inside this year’s Quickies! 

Filmmaker bio: Erika Lust, born in Stockholm, Sweden, in 1977, is an independent filmmaker, author, and founder of Erika Lust Films. After graduating from Lund University with a degree in Political Science with a focus on Feminism, Lust moved to Barcelona, where her award-winning production company was established in 2005.


Tell us a bit about your film. What’s it about? And what inspired you to create it?

Well, I Fucking Love Ikea is part of an ongoing project called XCONFESSIONS, something inspired by my fans. This film was an anonymous confession posted on, and it was too fun to resist! You see, every month, I pick two confessions from the site to be turned into erotic short films or items (e.g. fashion, edibles, cosmetics). After just a few months, there are now almost 20,000 members and 250 confessions on the site, and I couldn’t be happier. I Fucking Love Ikea was one of the very first confessions I chose back in August, and I have now filmed 10 all together, which will be available on DVD or to stream in December. 

Seven minutes or less is a pretty tight limit. What are some of the challenges in creating a short erotic film?

Since plot is a huge part of my all of my films, I think creating believable context was the greatest challenge. From the beginning, it never seems like enough time to set the stage, give life to characters, and show arousing sex. But I am fortunate in that someone has already written this brilliant and inspiring confession, so there is already background, plot and characters … I just have to bring it to life.

What’s your background in film or in making erotic films? 

After graduating from university in Sweden and moving to Barcelona in 2000, I started working in production houses which inspired me to study directing.  My debut erotic film was The Good Girl in 2005: a modern twist on the classic “pizza guy” porno. It was successful enough that I founded Erika Lust Films the same year. Since then, I’ve made 5 more erotic films (plus several shorts), as well as written 6 books ranging from practical guides to erotica.

What do you hope audiences will get from your work?

At it’s heart, I Fucking Love Ikea and the other XCONFESSIONS films are an opportunity for people to see that porn CAN be different. We see the same ugly, tacky, repetitive and unrealistic sex everywhere – from Porntube to Pornoglam sites, Tumblr to Vimeo. It’s time we started breaking the mould of adult entertainment, start a revolution. Let’s inject a little reality into eroticism. Let’s make something beautiful and explicit. Your real-life sex lives and fantasies are what I am looking for, and what is going to put a little humanity back into porn.

Who are your performers, and how did you meet them/invite them to participate?

I was excited to work with Cristian Frei again (after he starred in my explicit video guides at and he recommended up-and-coming actress Carol Vega to me.

Were there any funny or unexpected moments while filming?

Even with the stress of all-day shooting, the incredibly high temperature on the rooftop set, and the varying light conditions, the whole experience was very fun. Performers Cristian and Carol are friends and loved to joke around on set, and the whole storyline made us energetic and playful. I think this film is so different from my previous – it has a lot of pop art, bright highlighter colours, youth culture, sass, and overall character. It helped pave the path that XCONFESSIONS was going to take.

What projects are you working on now/next, and where can we find you?

XCONFESSIONS is ongoing – each month I am picking new confessions, filming them and releasing them. Volume 1 (containing the first 4 short films) has already been released online, and Volume 2 (with 6 more films) will follow next month, as will a DVD. Check out and confess! Who knows? Your dirty deed could be my next film!



Good Vibrations

Good Vibrations is the premiere sex-positive, women-principled adult toy retailer in the US. An iconic brand and one of the world's first sex toy shops to focus specifically on women's pleasure and sexual education, Good Vibrations was founded by Joani Blank in 1977 to provide women with a safe, welcoming and non-judgmental place to shop for erotic toys. Good Vibrations has always included all people across the gender spectrum, and is a place where customers can come for education, high quality products, and information promoting sexual health, pleasure and empowerment. Customers can shop Good Vibrations' expertly curated product selection across any of its nine retail locations or on the website, where they can also find a wealth of information pertaining to sexual pleasure, exploration and education.

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