Good Vibrations’ Vendor Spotlight: Blossom Organics
An interview with Melissa, owner of Blossom Organics!
Good Vibrations was founded in 1977 by Joani Blank and to this day continues to be woman-focused. The executive and top level management team is all woman-run, many of whom have been with the company for 20 years! From Chief Operating Officer Jackie Strano and Chief Cultural Officer and Staff Sexologist Dr. Carol Queen, to our Purchasing Manager Coyote Days, who corresponds with many new companies entering the adult novelty industry, Good Vibrations supports women in leadership positions.
Many of our vendors are women-owned businesses and we’ll be spotlighting these extraordinary companies in a series of interviews with the women who make it happen. This interview by Coyote Days profiles Melissa from Blossom Organics — a woman-owned business that creates natural lubricants.
How’d you get started? What gave you the idea?
For over 20 years, I have successfully developed safe, naturally pure organic skincare products for known and trusted brands. I was shocked to see the lack of authentically natural, female-friendly products in the intimate care market. Although many products claim to be “natural,” “organic,” and “safe,” I knew I could achieve a higher standard by formulating Blossom Organics Intimate Care Collection.
Blossom Organics offers safe, naturally pure intimate care products that are:
- 100% free of harsh ingredients
- Formulated without parabens, petroleum, silicones, alcohol, hormones, artificial dyes, flavorings or fragrances.
- pH balanced for a woman
- Latex-friendly, glycerin-free, water-based formula
- Naturally pure organic ingredients
What obstacles have you found along the way?
I find that creating a successful company requires clarity and simplicity. Being a young start-up, we have had many opportunities to expand beyond the scope of Blossom Organics’ brand DNA. We have had to pull back and remember we cannot be everything for everybody. This allows us to keep focused with a simple approach to our business strategy. We will never be a brand with 30 fruit flavors! Blossom Organics will always be the brand that mindful women can trust for healthy well-being, beautiful intimacy and blissful pleasure.
What does it mean to you that you own an woman-run company?
Blossom Organics says it all… to blossom means to come into flower or bloom. I believe Blossom Organics embodies a woman flourishing in the realization of her own strength and beauty, just as I am in building the company.
My must-have is Blossom Organics Natural Moisturizing Lubricant. It was formulated with me in mind – pH balanced to mimic a woman’s natural chemistry and free of harsh ingredients, this water-based lubricant is non-irritating and provides long-lasting moisture for enhanced pleasure! You will find it on both of my nightstands. Of course there is also a bottle of Pure Pleasure Arousal Gel!
What’s next for the future?
To find the next hole and fill it! In market that is. I think of what intimate care needs women have that we might be able to fill every single day. Where can I make a difference by offering a healthy alternative? We have several products in development for next year.
Thanks Melissa, and keep up the great work! Find Blossom Organics at Good Vibrations.
Stay tuned for upcoming interviews and woman-run business spotlights in future posts on Good Vibrations’ Online Magazine!