Good Vibrations Set to Acquire Babeland: Leading Progressive Sex Toy Stores Create Sex Positive Powerhouse

GV-Babeland

For Immediate Release: Monday, July 24, 2017
Babeland Contact: Pamela Doan | pamela@babeland.com | 917-620-5536
Good Vibrations Contact: Carol Queen, PhD carolQ@goodvibes.com

Good Vibrations Set to Acquire Babeland: Leading Progressive Sex Toy Stores Create Sex Positive Powerhouse

San Francisco and New York City  In a merging of two of the most iconic sex toy retailers, Good Vibrations, one of the first shops to create a friendly and welcoming environment catering to women and founded 40 years ago, has entered into an agreement to acquire Babeland, co-founded by Claire Cavanah and Rachel Venning 25 years ago as an affirming, feminist, lifestyle brand. Cavanah and Venning are ready to say goodbye and move on to other pursuits after a momentous run of helping countless customers discover new pleasures and greater enjoyment in their sex lives.

Good Vibrations, with 9 stores in 5 cities and goodvibes.com, will expand its reach and continue Babeland’s mission at 3 stores in New York City, a flagship store in Seattle and babeland.com. With similar education programs and high-quality and carefully curated product selections, and reputations for friendly and knowledgeable customer service, the two brands are well positioned for a smooth transition and future success. Venning said, “It’s been a joy and an adventure to start and grow Babeland. I have enormous gratitude for all the customers, staff, and community that have been part of this. I’m ready for a new adventure. Having Good Vibrations take over makes it easier to let go because we share so many of the same feminist values.”

Good Vibrations and Babeland have steadfastly been involved in their communities while remaining dedicated to providing quality products and trusted information in a non-judgmental atmosphere. Both are dedicated to helping customers celebrate their authentic sexual self where all genders and orientations are welcome. “Promoting sexual health and pleasure has been at the core of Good Vibrations and Babeland for decades. This acquisition represents a powerful synergy where both brands can grow successfully and fulfill the founder’s visions of a more sex positive world,” said Jackie Rednour-Bruckman, Executive Vice President of Good Vibrations.

Both brands will remain intact and continue to serve their respective communities and locations while combined efficiencies will help both brands grow successfully and create a larger retail imprint. The closing, which is subject to customary closing conditions, is expected for early August.

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About Babeland
Co-founded by Claire Cavanah and Rachel Venning in 1993 in Seattle, Babeland was the result of two queer, sex positive feminists who saw a need to create a welcoming and friendly place to shop, as well as a destination for caring and non-judgmental advice about how to have a satisfying sex life. Cavanah and Venning co-authored two books together, Moregasm: Babeland’s Guide to Mind-Blowing Sex and Sex Toys 101 and have appeared regularly in the media.

About Good Vibrations
Good Vibrations is the premier retailer trusted for forty years to provide high quality products, education, and information that promotes sexual health, pleasure, and empowerment. Good Vibes invented the concept of the of the clean, well-lighted vibrator store and are proud to provide a safe and welcoming boutique environment where customers can shop for sex toys, books, and attend workshops.

babeland.com
facebook.com/babeland.online
Twitter: @Babeland_Toys
Instagram: @babeland_toys

goodvibes.com
facebook.com/goodvibestoys
Twitter: @GoodVibesToys
Instagram: @GoodVibesToys

Good Vibrations

Good Vibrations is the premiere sex-positive, women-principled adult toy retailer in the US. An iconic brand and one of the world's first sex toy shops to focus specifically on women's pleasure and sexual education, Good Vibrations was founded by Joani Blank in 1977 to provide women with a safe, welcoming and non-judgmental place to shop for erotic toys. Good Vibrations has always included all people across the gender spectrum, and is a place where customers can come for education, high quality products, and information promoting sexual health, pleasure and empowerment. Customers can shop Good Vibrations' expertly curated product selection across any of its nine retail locations or on the GoodVibes.com website, where they can also find a wealth of information pertaining to sexual pleasure, exploration and education.

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