Good Vibrations Celebrates the 20th Anniversary of International Masturbation Month in May

It’s International Masturbation Month! So, give yourself a hand! Or a vibrator, or whatever does the trick for you, and don’t forget the lube!

Things have changed a lot in American culture since Good Vibrations originated the very first Masturbation Month 20 (that’s right, 20!!) years ago, and it might be easy to forget how taboo the idea of self-stimulation once was.


Dr. Joycelyn Elders with Good Vibrations Executive Vice President, Jackie Rednour-Bruckman, at Catalyst Con West 2013, where she applauded and endorsed International Masturbation Month efforts.

Good Vibrations founded International Masturbation Month in 1995 in the wake of the controversy surrounding the firing of former Clinton administration Surgeon General Joycelyn Elders, who evoked conservative wrath when she stated that discussion of masturbation might have a place in sex education curricula. Realizing that one simple, sensible mention of solo pleasuring was enough to lose this prominent woman—the country’s first African-American Surgeon General—her job convinced Good Vibrations staff that this most basic and accessible form of sex needed a serious image boost.

“It was a distinct honor to meet Dr. Joycelyn Elders in person and tell her about how we celebrate her bravery and commitment to sex education every year during May. She was touched and flattered for the recognition and I was elated to be able to thank her for her tireless efforts and life’s dedication to sexual health,” says Jackie Rednour-Bruckman, Executive Vice President of Good Vibrations, who met Dr. Elders at Good Vibrations’ sponsored sexuality conference, CatalystCon.

Due to lingering societal shame and stigma around sex and sex education, International Masturbation Month (formerly known as National Masturbation Month) is a great reminder that self-satisfaction is a healthy, accessible form of pleasure engaged in by almost everyone, of every gender and relationship status. On top of that, it’s the safest form of sex a person can have.

“Masturbation is fun and pleasurable, it teaches you about your own unique sexuality, and it’s a great way to postpone partner sex if you’re not ready for it,” says Good Vibrations Staff Sexologist Carol Queen, Ph.D., one of the originators of International Masturbation Month. “Why on earth isn’t everybody celebrating masturbation?” Queen will do an After Hours class, “Maximizing Masturbation,” to inspire and inform the public about solo sexual options.

Our solo-sex mentor – Author Betty Dodson (Sex For One) gets right to the point: “Masturbation is the foundation for all of human sexual activity. It’s our first natural sex act, the way we discover our genitals and the good feelings they give us when we touch ourselves.”

Vibrators and other toys have served as pivotal partners in the self-love revolution. From iconic toys like the Rabbit Pearl to new classics like the Tenga Eggs, Good Vibrations has always been the trusted source for providing quality products to promote sexual pleasure, exploration, and empowerment.

MWR-1This Masturbation May, we are pleased to celebrate the newest incarnation of the most iconic toy of all: The Magic Wand Rechargeable! No more will Magic Wand fans have to stay near the outlet- The Magic Wand –– the “Cadillac of Vibrators” that influenced the feminist sex-positive sex toy store revolution –– has been liberated!

Good Vibrations continues to celebrate masturbation as a basic pleasure that is the foundation for self-love, sexual health, sexual liberation and self-knowledge and empowerment. Visit Good Vibrations, in store or online, and let our trained Sex Educator Sales Associates help you find information, and a little inspiration.



Good Vibrations

Good Vibrations is the premiere sex-positive, women-principled adult toy retailer in the US. An iconic brand and one of the world's first sex toy shops to focus specifically on women's pleasure and sexual education, Good Vibrations was founded by Joani Blank in 1977 to provide women with a safe, welcoming and non-judgmental place to shop for erotic toys. Good Vibrations has always included all people across the gender spectrum, and is a place where customers can come for education, high quality products, and information promoting sexual health, pleasure and empowerment. Customers can shop Good Vibrations' expertly curated product selection across any of its nine retail locations or on the website, where they can also find a wealth of information pertaining to sexual pleasure, exploration and education.

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