Good Vibrations Announces Sex Positive Acquisition of New Store 

SAN FRANCISCO, (August 1, 2016): Good Vibrationsthe premier San Francisco Bay Area based sex positive retailer that takes pride in providing trusted information, quality sex toys and books is pleased to announce the acquisition of Camouflage in Santa Cruz, Ca. Camouflage has been a retail fixture in downtown Santa Cruz for 36 years and owned and operated by Ken Vinson and his late wife, Shannon Collins since 2006. Camouflage has been known as the fun friendly and ‘positively sexy’ place to buy lingerie, sexy costumes, and showcase a selection of sex toys in its smaller back room. The busiest time of year for the warm and welcoming boutique is Burning Man and Halloween and their fun selection of products has brought exploring and curious folks in since the original owner, Joan Levine opened the doors back in 1980.

Ken Vinson had this to say about the recent transition made official just days ago- “Good Vibrations has been a friend and a partner of Camouflage for a long time. I am thrilled to be able to pass the torch to such an organization for whom we have so much respect. I know they will carry on Camouflage’s mission of sex positivity and continue to be a great resource for Santa Cruz for many years to come.”

Good Vibrations’ Executive Vice President, Jackie Rednour-Bruckman adds- “When Ken reached out to us, it seemed like a natural fit and we are happy to keep Camouflage thriving in such a wonderful community for years to come. While part of the Good Vibrations family, Camouflage will continue to run independently and retain its unique and playful spirit. Longtime staff are still at the helm to help provide a fun and sexy place along Pacific Ave. in downtown Santa Cruz, Ca.”

About Good Vibrations

Good Vibrations is the premier retailer trusted for almost four decades to provide high quality products, sex-positive education, and information that promotes sexual health, pleasure, and empowerment. We invented the concept of the clean, well-lighted vibrator store and we’re proud to provide a safe, welcoming, and non-judgmental environment where customers can shop for sex toys, books, movies, and attend workshops. Visit online at, goodvibes.com, or visit one of our eight retail stores in SF, Berkeley, Oakland, Palo Alto CA, or Brookline MA. Please follow us on Twitter @GoodVibesToys

Good Vibrations

Good Vibrations is the premiere sex-positive, women-principled adult toy retailer in the US. An iconic brand and one of the world's first sex toy shops to focus specifically on women's pleasure and sexual education, Good Vibrations was founded by Joani Blank in 1977 to provide women with a safe, welcoming and non-judgmental place to shop for erotic toys. Good Vibrations has always included all people across the gender spectrum, and is a place where customers can come for education, high quality products, and information promoting sexual health, pleasure and empowerment. Customers can shop Good Vibrations' expertly curated product selection across any of its nine retail locations or on the GoodVibes.com website, where they can also find a wealth of information pertaining to sexual pleasure, exploration and education.

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